The Perfect Match of The Glenlivet and Visual Search, Innovative O2O APP Marketing.

It’s an universal way to deliver samplers, attracting consumers as soon as they try it, in the marketing campaign. Similarly, except for spreading out on the street, exchanging products in the assigned store is a common channel. However, with the later method, it either lacks of “call-to-action”button or innovative tricks to catch consumers’ eyes to the shop for the gifts. The brand, hence, loses a potential chance to interact with their consumers. In 2012, the well known whisky brand, The Glenlivet, planed to arise the brand value and created the interactive experience with consumers. By this purpose, they collaborated with Viscovery, the expert of image recognition, and launched “Seek for the best fragrance”APP. Together, they invited consumers to step on “the journey of the best fragrance.”The great combination of image recognition and augment reality allowed us to start a interesting game. As soon as taking a photo of The Glenlivet poster, would the majestic AR animation and promoted video pop out on the smart phone. Given that, the consumers would play a Glenlivet fragrance seeker, in order to earn the Glenlivet mini bottle for reward. Image Recognition + Augmented Reality + Mobile Bar = Brand-new Digitally Interactive Experience! The... more